A vibrant digital identity for young people, participation and possibility.
Overview
Urban Youth is a London youth work charity creating positive spaces, meaningful opportunities and supportive relationships where young people can grow, connect and thrive.
The website was designed as an energetic hub that helps young people discover opportunities while also giving volunteers and supporters a clear route into the organisation. Its visual language is bold and contemporary, while the underlying structure remains clear and purposeful.
The challenge
The site needed to speak to several audiences without losing its youth-centred identity. It had to feel energetic enough for young visitors, trustworthy for adults and straightforward for anyone trying to understand how to take part.
The approach
The design balances bold visual energy with a clear underlying structure. Strong section hierarchy, approachable typography and direct calls to action make it easy to move from discovering the organisation to finding activities or ways to contribute.
Project details
Youth-focused visual identity with an energetic tone
Clear pathways for young people, families, volunteers and supporters
Responsive layouts for mobile-first browsing
Activity-led content structure
Accessible navigation with strong visual hierarchy