An Arabic-first retail storefront for homeware, kitchen essentials and gifts in Damascus.
Overview
Nassar Store is a local Damascus retailer offering homeware, kitchen products, gifts and accessories, with new arrivals and offers updated regularly.
The custom storefront turns a social-media-led retail business into a clearer digital catalogue. Visitors can browse categories, search by product name or NS code, discover new arrivals and offers, and move directly from a product page to a WhatsApp order message.
The challenge
The product range changes frequently, prices may be supplied on request, and customers already use WhatsApp and social media. The site therefore needed to organise an evolving catalogue without forcing the business into a conventional online-checkout model.
The approach
The interface is Arabic-first and right-to-left, with clear product hierarchy, search and filters, dedicated routes for new arrivals and offers, and prominent WhatsApp actions. Product numbers connect catalogue items to enquiries, while social links keep the web store connected to the channels customers already use.
Project details
Arabic-first responsive storefront for a Damascus retail audience
Product catalogue with search by name or NS product number
Category and type filters with dedicated new-arrival and offers routes
Direct WhatsApp ordering linked to individual products
WhatsApp Channel, Instagram and Facebook integration
Store content structured for ongoing product and catalogue updates
